Clients

Services

Bios Branding / naming Brochures Business cards Business letters Catalogs Custom biographies Data sheets Direct email Direct response / marketing FAQs Ghostwriting

Greeting cards Interviewing Letterhead Lyrics Magazine features / articles Mailers Menus Newsletters Packaging Presentations Press kits Press releases

Print ads Proofreading Product sheets Promotional flyers / posters Sales sheets SEO optimization Signs / banners Success stories Testimonials Tradeshow materials Websites White papers

Portfolio

DIRECT
KODAK Gallery email	Copy, co-editing	View
KODAK Gallery email	Copy, co-editing	View
WaMu letter	Copy, co-editing	View
WaMu letter	Copy	View
Visa MOP mail	Copy	View
Visa MOP email	Copy	View
Visa Discounts email	Copy	Download
Aegis email	Copy	View
The Security Standard email	Copy, co-editing	View
DEMO ’07 postcard	Copy, co-editing	View
WEB
Kodak Gallery website	Copy, editing	Visit
Tacos & Tequila website	Copy, editing	Visit
DEMO ’07 homepage	Copy, editing	View
Yahoo! PhotoMail microsite	Copy, editing	Download
Yahoo! Toolbar microsite	Copy, editing	Download
Product description	Copy, editing	Visit
News brief/article	Copy, editing	Visit
Site content	All copy, editing & design	Visit
BROCHURES
DEMO ’08	Copy, co-editing	Download
The Security Standard	Copy, co-editing	Download
Enbrel/Enliven Services	Copy, co-editing	Download
Digidesign ICON	Co-design, copy, co-editing	Download
Pro Tools|HD	Co-design, copy, co-editing	Download
Pro Tools LE	Co-design, copy, co-editing	Download
ADS
‘Why PT?’ campaign – ‘Art’	Co-design, copy, co-editing	View
‘Why PT?’ campaign – ‘Senses’	Co-design, copy, co-editing	View
Digi 002 – ‘Hands On’	Copy, co-editing	View
The Security Standard	Copy, co-editing	View
‘Pure’ campaign	Copy, co-editing	View
DEMO ’07	Copy, co-editing	View
‘Groovy’ ad	Co-design, copy, co-editing	View
‘Introducing ACCEL’ ad	Design, copy, editing	View
INTERACTIVE
VISA MOP CD	Copy, co-editing, QA	View
MISCELLANEOUS
KODAK Gallery newsletter	Copy, co-editing	View
KODAK Gallery executive letter	Copy, co-editing	View
Visa MOP CD packaging	Copy	View
Visa Program FAQ	Copy, editing	View
Visa Program Overview	Copy	View
NVCA letter	Copy, co-editing	View
WaMu promo email	Copy, co-editing	Download
Blockbuster Fast Forward campaign	Copy, co-editing	Download
NAMM handout	Copy, co-editing	View
ICON sales sheet	Co-design, copy, co-editing	View
MbM Tour flyer	Co-design, copy, editing	View
Pro Tools LE Tour flyer	Co-design, copy, editing	View
ACCEL Tour mailer	Copy, editing	View
AES white paper	Co-copy, editing	View

Resume / CV

Download: [ PDF version ] [ MS Word version ] [ Text version ]

Boe Gatiss
Senior Marketing Copywriter, Editor, Content Manager
boeboe@propellent.com
415.944.0143

WORK EXPERIENCE 

Senior Copywriter
SolutionSet
July 2011 – present

• Write and edit marketing and sales email campaigns targeting small-business AdWords and AdWords Express customers
• Co-developed the content management strategy utilized to support the SolutionSet / Google relationship
• Manage a small team of junior writers and relationships with Google clients
• Assist with pitch development and review presentations
• AdWords certified

Founder/Creative Director, Writer/Editor
Propellent Creative
January 1999 – present

• Write and edit marketing, sales and branding materials for a wide variety of clients, including PayPal, Visa, Yahoo!, WaMu, Digidesign, Wyeth/Amgen, SGI, Microsoft, ESPN, Sears, HP, Aegis, Blockbuster, PetSmart, DEMO, Air Force Reserve, and The Security Standard, and agencies including Avenue A/Razorfish, the Kessler Group, Ogilvy One, Modem Media, Gyro International, and Decision Counsel
• Provide content management services for a number of small business websites
• Manage small teams of writers, researchers, designers, and developers as needed to complete projects on time, on budget, and in accordance with clients’ goals
• Marketing consulting/contractual services for small to large enterprises: content creation and management, web design, synergy analyses, etc.

Marketing Writer, Editor, Content Manager
Digidesign (now Avid)
July 2001 – October 2004

• Created and promptly delivered the majority of Digidesign’s marketing-related copy: web copy, ad copy, brochures, sales collateral, feature magazine articles, promotional email, newsletters, datasheets, news items, packaging, white papers, etc.
• Established and maintained highly effective, positive working relationships with departmental liaisons throughout the company
• Migrated technical information to sales and marketing collateral suitable for external and/or internal consumption
• Managed a particularly heavy work load while introducing and preserving high standards of quality and improving company and product perception within the industry
• Developed and maintained style manuals and document-organization standards
• Proactively undertook additional duties: tradeshow demos, web usability consulting, web content creation and management, product naming, and ad conceptualization and creation

Copywriter, Content Manager, Webmaster
Silicon Graphics (now SGI)
April 1994 – April 1999

• Created written and graphical content, managed production, and handled webmaster duties for Developer Program intra- and extranet websites and collateral
• Developed and maintained style manuals and document-organization standards
• Interfaced frequently with other departments to develop and deliver concise web-based solutions; created copy for the same
• Managed research and production teams of 5-15 contractors
• Migrated technical information to marketing collateral suitable for internal and/or external consumption
• Authored proposals, usability studies, and info architecture analyses

EDUCATION

• University of California, Davis (1984-86) – Rhetoric, Religious Studies
• De Anza College (1986-88) – Associate of Arts degree, Liberal Arts
• Cal Poly, San Luis Obispo (1988-91) – English Lit, Phys Ed

TECHNOLOGIES

• Word Processing/Spreadsheet/Presentation: MS Word, MS Excel, MS Outlook, MS PowerPoint
• Web: HTML, Dreamweaver, content management systems, some CSS and JavaScript
• Graphic Design: PhotoShop, Illustrator, some Flash
• Music: Pro Tools, Live, Reason
• Platforms: Macintosh and Windows

THE REST OF LIFE

• The klown Boenobo: Performance artist, musician, entertainment services
• Founder, the Klown Korps and Circus Metropolus: Indie circus and music event production, event planning and performance
• Band leader/singer/songwriter/founder, Gooferman and Chub
• Ongoing principal participant in the Burning Man festival (founder of Red Nose District)
• Heavy into the San Francisco indie music, circus and underground scenes

References readily available

About

I launched Propellent in 1999 after leaving Silicon Graphics (now SGI) where I served in webmaster, marketing specialist and copywriter roles across five years. In my ‘other life,’ my band Chub had successfully navigated its way into a major-label courtship in the spring of ’99, so I exited the corporate world in order to dedicate my energy full time to that gelatinous affair. While the process played out, I picked up my first clients — fortuitously, the Dot Com era was peaking simultaneously, and securing lucrative gigs seemed very much like pulling trout from a sure-catch pond.

After a couple years of freelancing, I happened into a copywriting position at Digidesign as Dot Com detonated into Dot Bomb. The role handily united my passions for music and writing, and provided me with an exhilirating trial-by-fire workload and pace that rounded out my professional experience nicely.

Three-plus years later, history repeated itself somewhat. I returned to freelancing in order to pursue more entertainment opportunities: My band Gooferman and various pioneering circus projects were enjoying a very favorable trajectory, and it made sense to adjust temporal priorities accordingly.

Today, the band and circus continue to flourish in a comfortable state of (largely) self-governance. In parallel, I’m able to bring my 15 years of writing, editing, marketing, technical, web and interpersonal experience — along with dedicated, personal service and a solid, old-school work ethic — to diverse clients large and small. And if a project extends beyond my skill set or the hours in a day, I’ve developed a pool of extremely savvy talent connections from which to draw that will help me bring your vision to fruition.

A moral of this story: Get in touch if you’ve got a project you want done right the first time.

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